“All-powerful companies, ideas, products, and people are omnipresent…they dominate their sector and become synonymous with that which they represent.” (Cardone, 153)
Omnipresence should be your ultimate target. “Most people fail only because they are operating at the wrong degree of action.” (Cardone, 47) The Four Degrees of Action: Do nothing, Retreat, Take normal levels of action, Take massive action. Due to the fact that you aimed for such a higher target, you will be more motivated to get there, and if you fall short, you still achieved far more than the initial targets you had in mind. While many people think this creates goals that are unrealistic or that missing your target would be discouraging, the exact opposite happens. When you are establishing targets/goals for yourself or your business, try to 10X those targets. In this review of The 10X Rule by Grant Cardone, I will cover some of his talking points on how you can live your life at 10X levels. I was able to go to this year’s conference in Las Vegas this past February.ġ0X has become a movement. As one of the largest business conferences in the world, it’s an opportunity for his followers to get together, network, and learn from an assortment of successful speakers. 
#IRGWORLD.IN THE 10X RULE FULL#
His social media presence and Youtube channel, full of investing tips, motivational videos, etc., have allowed him to grow his 10X following and for the past 4 years, he has hosted The 10X Growth Conference. Grant Cardone is the owner of several businesses offering services such as sales training for organizations, consulting and advisory services to growing businesses, real estate investment opportunities through Cardone Capital for his ever-growing real estate portfolio (thousands of multi-family units), etc.
He has become known for the ideas in this book regarding goal-setting, realizing your potential, breaking what he calls the “middle-class mentality,” etc.
The 10X Rule by Grant Cardone is one of my favorite books of all time and the book that sparked the “10X” movement by his followers.
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